For over 60 years, WD-40 has been used as a degreaser and so much more. While the
blue and yellow can is well recognized by consumers, take the time to remind your
customers of the many unique ways the product, like WD-40 Smart Straw (0572867),
can be used throughout the home in a variety of ways. In addition, there are special
formulations of WD-40 for specific functions like machine and engine cleaning.
According to the WD-40 website, there are over 2,000 uses of this product discovered
and shared by customers worldwide. Here are a few top ways customers have been
using WD-40 to help complete home improvement projects.
•Cleaning lawn and garden equipment.
•Removing crayon from walls.
•Lubricating sticky drawers.
•Lubricating automatic seat belt tracks.
•Removing paint rub from another vehicle.
•Keeping car locks from freezing during the winter.
•Removing splattered grease on the stove and polishes entire oven.
•Removing ink stains from clothing.
•And many more uses.
Retailers can take advantage of some of the unique ways the product can be used and
consider cross-merchandising it in different categories throughout their stores. Keep
the product stocked on an endcap near power tools, cleaning supplies, lawn and garden
equipment and by auto equipment.
Train employees to remind customers of the many uses of the product and how they
can use it for many things across the home especially during colder months when uses
such as de-icing locks are more common.